events, and information from TikTok For Business and TikTok Shop. Besides popping up on the opening user page, you could. Start advertising on TikTok Ads Manager today to drive real business results. You can explore the TikTok Top Ads library here. The Brand Takeover ads appear after users first open the TikTok app and will show as a full-screen video. Now that you know what metrics are being evaluated and what previous campaigns in your industry have done well, it’s time to create and post your ad. TikTok Ads Manager’s large audience base and user-friendly tools make it easy to reach your target customers and drive results using creative ads.īefore creating your ad within TikTok Ads Manager, determine the specific type of ad for your campaign-whether it be under ten seconds or over fifty seconds-and the final objective and business impact you’d like to achieve, e.g., app installs, conversions, lead generation, reach, traffic, or video views. Once you have gathered inspiration from the TikTok Ads Library and noted what campaigns have done successfully, the TikTok Ads Manager can help you start creating your ad. TikTok ads can last up to 60 seconds, but most people decide whether to swipe or watch an ad based on the first video frame alone, and only 25 of users watch. The Ads Library gives you high-performance insights into your ads and a comprehensive overview of how users are interacting with each video, showing how many views, clicks, conversions, or users are still watching at each one-second or four-second interval. To drive the best results for your campaign, you should track your ad metrics to see how effective they are at meeting your ad objective. Then, you can sort through results such as Reach, CTR, and 6s Views Rate (defined as the number of times your video was played for at least six seconds, with replays not being counted) to study which campaign metrics most closely align with your goals. 30 days) to find inspiration for your next campaign.
Within the Ads Library in the TikTok Creative Center, you can filter certain options through the search listings, including Industry, Objective, Duration, and Time (last 7 days vs. The TikTok Ads Library, also known as “Top Ads,” allows users to discover the best-performing auction ads by both vertical and region while exploring new ideas for advertising strategies.
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